CRM Tag's Archives

Performance ReviewCollection and analysis of data by the businesses was not possible until the onset of 20th century. In the year 1970, introduction of decision support systems took place which was able to analyze only a single department at a time. In the year 1980, introduction of executive information systems took place which could efficiently summarize the ongoing transaction within a business.

By the year 1990, computer technologies were introduced which led to an improvement in the Business Intelligence. Customer relationship management also went through an improvement and advanced techniques of management, along with new technology, improved the reporting, analysis and planning in businesses. These latest development led to an integrated methodology termed as Business Performance Management. Basically, it is a holistic approach towards strategic planning.