Relational Patterns Tag's Archives
It is only logical to expect that business intelligence (BI) will be available to the key decisions makers given the fact that its primary purpose is to allow them to make effective and informed decisions. One of the key tools to achieve this goal is the dashboard. At its best, it enables employees from quite varying locations to access, interpret and even share business intelligence. The dashboard also saves them from the hassle of actually going to the data sources in order to negotiate the details. This article highlights the basic features of the business intelligence dashboard and how they can be used to improve the quality and appropriateness of business intelligence.
Essentially the dashboard has many of the characteristics of any given executive information system in as much as it gathers data from various sources and presents them in one place for the database interrogator. Some dashboards are so effective that to the uninitiated it could appear that the data was extracted from one source. A case in point where market trends from online analytic are combined with in house product sales information to create a marketing mix that flashes up on the dashboard. This is the essence of market intelligence in as much as it involves the collation of disparate data which is converted into highly sophisticated management information.
Business Intelligence, Comparative Analysis, Interdepartmental, Market Intelligence, Marketing Mix, planning and strategies, Relational Patterns, Scenario Frameworks
